HOT is home of the HOT Factor Program, designed to support and encourage Canadian artists through education, mentorship and promotion. Every year, at least 6 new local artists benefit from the program.HOT Factor kicked off in 2010, with an open call to anyone within HOT 107’s listening area who demonstrated the “HOT Factor” – whether in the form of singing, song writing, performing or production – in any music genre. The HOT Factor Program starts with an Emerging Artist Workshop, open to all participants of the program, featuring industry experts who provide information on how to turn your passion into a business – by way of funding, marketing, tours, etc – and an open demo critique of entries collected through the open call. The program wraps up with a HOT Factor Showcase, featuring a selection of artists from the program, and headlined by two Canadian pop stars. Hot Factor also provides funding to the local artists that are selected to participate in the showcase.